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Melissa Wilbricht Fristrom
Previously a senior-level executive, Melissa Wilbricht Fristrom
founded Core Allies, LLC to leverage her expertise in positioning
and branding people. She draws on a depth and breadth of
knowledge from her extensive leadership experience in a wide range
of situations, from Fortune 100 companies to start-up ventures, from
for-profit to not-for-profit endeavors, from successful companies to
cash-strapped firms. Some of the companies she has worked for (as an employee
or contractor) include:
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She has been in a managerial role strengthening such well-known brands as:
Cheerios
Cool Tools
I-Zone Polaroid
Playskool
Tonka
This frontline experience enables her to advise business leaders of all levels.
Her business career has been built on strong academic foundations.
Melissa earned a Master in Business Administration (MBA) from the Harvard Business School.
After a decade of real business experience, she went on to earn a Doctor of Psychoanalysis degree (PsyaD)
from the Boston Graduate School of Psychoanalysis. The research for her dissertation, "Self-Generated
Limits to Success: A Case in Moving On." enables her to identify the often unconscious factors
limiting her clients' success.
Melissa can be reached via email at information@coreallies.com.